What

What is the business

Business nameWhat is the name of the store – current branding and legal name.
Past namesWas this always the name – list any previous names.
IndustryWhat industry or sector does the business occupy.
PositioningDoes the business do anything that sets it apart from the typical model in this industry.
Local industry context – GainesvilleHow has the industry changed over time in Gainesville – note trends, shocks, and policy shifts.
Who

Who are the key people

IntervieweeWho are you interviewing – full name and current role.
Founder or ownerAre they the founder or current owner – if not, who is. State your relationship to the interviewee.
Selection reasonWhy did you select this person for an interview.
Brief biographyBackground, experience, and connection to the business.
Network map
Go-to peopleWho they rely on for advice and support.
Hidden influencersBehind-the-scenes people who shape decisions.
MentorsWho has guided the business or owner.
PartnersCollaborators and allies.
RivalsMain competitors and competitive relationships.
Target audienceWho the store appears to serve.
When

When did key events happen

OpeningWhen did the store open – include context and circumstances.
ClosureIf it closed, when – include reasons if known.
MilestonesChanges of ownership, location moves, expansions, pivots, challenges, awards.
Where

Where is it located

AddressCurrent location or address – include neighborhood context.
MovesHas the location changed over time – list addresses and reasons.
Nearby businessesWhat else is or was nearby – note clusters and anchors.
Competition and foot trafficDo neighbors compete, complement, or drive traffic.
How

How to compile everything

Create a timelineCompile events from research and interviews into a single sequence for quick reference.
Evidence linksKeep copies of menus, photos, articles, and posts – note sources and dates.
Outstanding questionsTrack gaps to cover during the interview.